Work directly on your data warehouse or data lake as the single source of truth. Enrich real-time product instrumentation with rich business context to personalize every customer interaction at the point of impact.
Identify the sequences and timing of customer activities by behavioral cohorts, in order to understand the patterns leading to positive business outcomes, such as activation or retention.
Get a real-time view of key product and customer metrics, with rule and ML-assisted alerting on anomalies and opportunities.