Customer Analytics

Understand user and account-level behavior and journeys across self-serve, marketing, product, sales, and support channels.

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  • NetSpring sits directly on your data warehouse, looks across all data sets, and supports both traditional BI analysis and modern event-centric product analytics.

    It is also self-service, so you can expand the reach and impact to everyone in the organization, not just technical teams.

    Chang Yu, VP of Product

Cross-Channel Visibility

  • Track journeys across self-serve, marketing, product, sales, and support channels
  • Define conditional stages as logical sets of event sequences and/or user properties
  • Slice and dice cohorts of users by any data in the warehouse for rich business context

Customer Journey Analytics

  • Understand why certain campaigns or business programs drive user acquisition
  • Identify users and behavioral patterns that drive feature-level adoption and retention
  • Leverage behavioral cohorts to explain account-level retention and revenue

Behavior-Based Segmentation

  • Dynamically define behavioral cohorts based on precise sequences and timing of events
  • Build high-performing audiences based on desirable behavioral cohorts
  • Create data warehouse views of targeted audiences for activation

Success Stories

NetSpring customers leverage customer analytics to drive incredible customer experiences.

Health & Fitness

Ergatta shapes long-term fitness habits of their 75M+ user community

B2C Software

Bonfire increases the activation rates of their creators by 80%

and more!

NetSpring is trusted by leaders across every industry

Getting set up is easy.

Connect to Snowflake, BigQuery, Redshift or Databricks. Be up and running in hours.

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