Warehouse-Native Product Analytics
Get insights across all customer touch points. Pay only for insights, not event volume. Provide self-service analytics with governance.
TRUSTED BY
The Next Generation of Product Analytics
Next-generation product analytics is warehouse-native, with the analytical power of BI. Watch the video to learn more.
Benefits
Modernize your product analytics stack for a fraction of the cost
Breadth of Insights
Access any data in the warehouse. Deeply understand the drivers of retention, referrals, and revenue.
Product & Growth Teams
Privacy & Security
Your customer data never leaves the warehouse. Maintain a single governed source of truth.
Data & Analytics Teams
Cost & Maintenance
Simply connect to the warehouse and self-serve. No data movement. Cost not tied to event volume.
Data & Analytics Teams
Product & Growth Teams
Architecture
Product Analytics
in the Modern Data Stack
Composable CDP with best-in-class instrumentation and analytics. Centered on the data warehouse.
Cross-Channel Visibility
- Look across operational marketing, sales automation, customer engagement platforms, and product instrumentation
- Track and measure user and account-level KPIs across online channels, programs, and campaigns
- Understand funnel conversion from PLG through enterprise sales and product adoption
Behavior-Based Segmentation
- Define segments or cohorts based on precise sequences of events and times spent on, and between each event
- Connect patterns of behavior across online channels, programs, and campaigns
- Filter funnels or paths by behavioral cohorts to deeply understand the drivers of product adoption, usage, and retention
Attribution Analysis
- Track awareness and audience growth across all online channels (e.g. website, LinkedIn, YouTube, etc.)
- Track content engagement and effectiveness at driving conversion of specific segments or cohorts
- Understand how activations, product usage, and upgrades tie back to growth marketing investments
Unlock more business value from product analytics
Get a complete view of account-level journeys, understand attribution, and uncover cross-functional business insights. Funnel, cohort, and retention analysis, with the analytical power of BI.
Getting started is easy.
Connect to Snowflake, BigQuery, Redshift or Databricks. Be up and running in an hour.
