NetSpring for Marketing Teams

Acquire profitable customers. Make every marketing dollar count.

Get data-driven insights into effectiveness of your marketing campaigns. Self-serve to answer any question without dependence on data teams.

Your Challenges

The marketing analytics tools you use today only provide canned reporting and don’t support ad hoc discovery or exploration capabilities.

You are unable to measure the true business impact of your marketing campaigns.

You have tried to use BI tools because they provide access to more data, only to find they aren’t designed to build interactive reports for funnels and paths on event data.

You are dependent on a backlogged Data & Analytics team to build new one-off BI reports.

NetSpring Solution

Self-serve answers to any question, starting from a rich library of marketing analytics reports (e.g. funnel, path, or cohort). Then pivot seamlessly and continuously between any report and ad hoc visual data exploration, to answer your long line of questions.

Correlate marketing campaigns to product engagement and customer lifetime value. Get visibility across all channels and touch points.

Work directly on your data warehouse as the single source of truth. Get deeper, business-impactful insights by correlating marketing data with all your product and business data.

Access any business data needed to answer the next question. Analyze behavioral patterns by slicing-and-dicing across any dimension for a deeper understanding of what’s driving marketing effectiveness.

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Campaign Intelligence

Accurately quantify effectiveness of your marketing campaigns.

  • Compare campaigns by spend and conversions over time
  • Measure ROI on campaigns by tying to engagement and lifetime value
  • Measure results by cohorts across marketing channels and conversions avenues

Customer Journeys

Analyze the entire customer journey to drive business outcomes.

  • Build a 360-degree view of your customers’ journeys across all touch points
  • Optimize marketing campaigns to acquire your most profitable customers
  • Visualize and interactively explore journeys to identify interesting patterns

Web Analytics

Report and analyze website usage data.

  • Correlate website traffic data to marketing campaigns, signups, call center, and store
  • Continuously monitor KPIs to alert on experience degradations or revenue opportunities
  • Use custom metrics to quantify experiments for A/B testing

Audience Activation

Build tailored audiences and activate for campaigns

  • Define sophisticated attribute- and behavior-based audiences
  • Active accurate and up-to-date audiences directly through the warehouse
  • Achieve fine-grained but scalable audience personalization

Explore how the NetSpring Platform empowers Marketing Teams

Product Analytics

Get deep insights into product usage and user behavior.

Customer Journey

Understand the entire customer journey across all channels.

Business Intelligence

Go beyond templated reports to advanced ad hoc explorations.


  • Ergatta Logo

    NetSpring is the Holy Grail of product analytics. You don’t have to move your data anywhere.

    It sits directly on your data warehouse, looks across all data sets, and supports both traditional BI analysis and modern event-centric product analytics. It is also self-service, so you can expand the reach and impact to everyone in the organization, not just technical teams.

    And when it comes to cost, NetSpring is cost-efficient and scales with our business.

    Chang Yu, VP of Product
  • Bonfire Logo

    Relative to our peer Web3 companies, NetSpring gives us an important competitive advantage. With NetSpring working directly on our data warehouse, we now have a view into retention and activation others don’t have.

    We can track cohort-specific KPIs, then easily build and test hypotheses that are leading to improvements to our platform, especially around the first user experience. The ability to segment our creators by specific behaviors has helped us identify which segments matter most. This was a level of granularity previously hidden from us.

    Matt Alston, Co-Founder & CEO
  • Zoom Logo

    In subscription businesses, you have to closely follow the customer lifecycle. You may be looking at feature adoption or churn, at how to create more value, or how to make customers aware of new products. And internally, for sales, marketing, or customer support departments – providing insights.

    Basically with this cloud architecture we have an ability to look at product telemetry data as well as business transaction data. The magic is when we intersect these and do cohort analysis. We can slice and dice from many different perspectives, and that’s where the insights come.

    Awinash Sinha, CIO
  • MailChimp Logo

    You would think that if I handed you a product analytics platform, I would be excited PMs are looking at retention rate. But only half of the cancellations happened inside the product. The other half happened because somebody picked up a phone to cancel.

    No events were ever created, and as such, our retention curves were materially misstated. That immediately starts to undermine the credibility of any first-generation tool.

    John Humphrey, Former Head of Data Platform Product
  • Insta Cart Logo

    How can we make the experience of buying groceries on Instacart not just more convenient, but also more efficient and delightful than shopping in the store?

    To inspire product strategy, we spend a lot of time trying to understand patterns of shopping so we can build personalized experiences.

    Anahita Tafvizi, VP and Head of Data Science & Business Operations
  • Asana Logo

    Our product managers and growth managers rely heavily on data to see how customers are using the platform. How frequently are they using? What capabilities are they using? Which capabilities are resonating more or less them them.

    That informs our product roadmap.

    Saket Srivastava, CIO
  • Revifi Logo

    Cloud data warehouses like Snowflake, Redshift, BigQuery, Databricks, and Azure have become the de facto place where businesses pull data out and use it for a business purpose.

    So the more compute you push on the cloud data warehouse, the closer it stays to the ecosystem, and the easier it is for anyone to even consume such a system.

    Sanjay Agrawal, Co-Founder & CEO
  • Neon Logo

    Amplitude and Mixpanel are basically a time series database underneath, with a UI. Time series data tends to be write once.

    You need to take advantage of those techniques data warehouses are born with. It makes sense to put this into a data warehouse, rather than a custom database like Datadog, Mixpanel, or Amplitude. Plus you have additional benefits from it because you can cross reference that data with the rest of the business data.

    Nikita Shamgunov, Founder & CEO
  • Rudderstock Logo

    We want to look at product funnels and customer journeys, but then combine that with Salesforce data. But it was surprisingly hard to do with a lot of these cloud product analytics tools. They’re only designed to ingest a specific kind of data. And if you want to combine other data sources, it becomes really fragile and complicated to set up those data pipelines.

    Warehouse-native enables that and unlocks that set of use cases. Why do you need to ship everything to another vendor to do specific parts of your analytics? It just does not make good sense.

    Soumyadeb Mitra, Founder & CEO
  • Simon Logo

    True centralization aggregates data from all channels, not just what someone clicked on the website: offline, IoT, support, etc.

    Let’s have shipping and returns data, and everything else that is required to properly instrument a real business – put in a single place, which is governed, secure, complete, and accurate.

    Jason Davis, Founder & CEO
  • DCP Logo

    A core focus of DCP Midstream is our commitment to operational excellence.

    Leveraging NetSpring to analyze real-time data gives our team members key information to prioritize critical work, support quick response, and more effectively serve our customers.

    Rob Sadler, Group Vice President of Energy, Transition & Transformation

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