Behavioral Analytics

Identify and reinforce the behavioral patterns that drive positive business outcomes for product-led growth.

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  • NetSpring is the Holy Grail of product analytics.

    You don’t have to move your data anywhere. It sits directly on your data warehouse, looks across all data sets, and supports both traditional BI analysis and modern event-centric product analytics.

    Chang Yu, VP of Product

Advanced Behavioral Profiling

  • Build a complete time-oriented behavioral graph for any object, spanning events from any source, conditional events, and associated objects.
  • Define stages as conditional sequences of events across streams and business systems. Then compose multi-level funnels with sub-journeys for any associated object or property.
  • Easily create dynamic segments of any object based on behavioral patterns.

Behavior-Based Segmentation

  • Dynamically define behavioral cohorts based on precise sequences and timing of events
  • Build high-performing audiences based on desirable behavioral cohorts
  • Create data warehouse views of targeted audiences for activation

Customer Journey Analytics

  • Understand why certain campaigns or business programs drive user acquisition
  • Identify users and behavioral patterns that drive feature-level adoption and retention
  • Leverage behavioral cohorts to explain account-level retention and revenue

Success Stories

NetSpring customers leverage behavioral analytics to drive positive business outcomes

Health & Fitness

Ergatta shapes long-term fitness habits of their 75M+ user community

B2C Software

Bonfire increases the activation rates of their creators by 80%

and more!

NetSpring is trusted by leaders across every industry

Getting set up is easy.

Connect to Snowflake, BigQuery, Redshift or Databricks. Be up and running in hours.

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