Marketing Analytics
Understand why and how certain campaigns drive user and account-level acquisition, activation, and retention.
-
We now have a view into retention and activation others don’t have.
The ability to segment our creators by specific behaviors has helped us identify which segments matter most. This was a level of granularity previously hidden from us.
Attribution Analysis
- Track awareness and audience growth across all online channels (e.g. website, LinkedIn, YouTube, etc.)
- Track content engagement and effectiveness at driving conversion of specific segments or cohorts
- Understand how activations, product usage, and upgrades tie back to growth marketing investments
Customer Journey Analytics
- Understand why certain campaigns or business programs drive user acquisition
- Identify users and behavioral patterns that drive feature-level adoption and retention
- Leverage behavioral cohorts to explain account-level retention and revenue
Behavior-Based Segmentation
- Dynamically define behavioral cohorts based on precise sequences and timing of events
- Build high-performing audiences based on desirable behavioral cohorts
- Create data warehouse views of targeted audiences for activation
Success Stories
NetSpring customers leverage marketing analytics to drive campaign results
Health & Fitness
Ergatta shapes long-term fitness habits of their 75M+ user community
B2C Software
Bonfire increases the activation rates of their creators by 80%
Getting set up is easy.
Connect to Snowflake, BigQuery, Redshift or Databricks. Be up and running in hours.
